BELL CANADA

June 16th, 2007

Dear Bell,

First of all, I would like to say that it is not  very easy to write a general e-mail to your services, seeming as you make everything categorized and limited. 

Secondly, after seeing one of your latest advertising campaigns, I have been very upset with your company. 

"From A to Z, the calls are Free" 

This advertisment is clearly being said by a beaver, trying to give a "Canadian Patriotic" feel to the ad. However, the Canadian way to pronounce "zed" does not rhyme with "free". If you are so "Canadian", then why is the beaver speaking "American"? Up to this point, I have been very pleased with your company trying to become truly "Canadian" to its customers, but now I see that you do not even know the simplest of things. 

Sincerely,

Terry Ibele

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June 19th, 2007

Dear Mr. Ibele

Thank you for visiting Bell's web site.  My name is David and I am pleased to assist you.

I appreciate you taking the time to write us to comment on our current advertising.  I do apologize that you find it upsetting.  It is certainly not our intent to disturb our valued customers.  In today's competitive environment, Bell relies heavily on advertising our products and features, as do other companies.

Rest assured I have forwarded your feedback to our advertising department, for review and consideration for future advertisements.

If you have additional questions or concerns, please send an e-mail to my attention.  Thank you for the opportunity to assist you.  Your business is appreciated.

I wish you a pleasant day, Mr. Ibele.

Regards

David
Bell Internet Centre

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OUTCOME: I noticed a few weeks later that none of these "From A to Z, the calls are Free" had disappeared (could have just been because of the cycle of advertising though).